AI Visibility for Professional Firms

Your next client just asked AI for a recommendation.
It didn't mention you.

Prospective clients are asking ChatGPT, Perplexity, and Google AI to recommend professional service providers. Fewer than 12% of UK professional firms appear in these recommendations. Clermont Growth builds the infrastructure that makes your firm visible — in AI search, in local results, and in every channel your future clients use to choose a provider. We only get paid when it works.

Request a Free AI Visibility Audit

We'll show you exactly what AI says about your firm today — and what it should be saying.

Are you a law firm? We have a dedicated programme for solicitors.
Clermont Growth for Law
The Shift

How clients find professional services is changing faster than most firms realise.

Referrals still matter. But the way people validate, compare, and choose a professional adviser has fundamentally shifted. The majority of prospective clients now research online before making contact — and an increasing number skip Google entirely, asking AI assistants directly for a recommendation.

Firms that were built on reputation and referral networks are discovering that reputation alone is no longer sufficient if you're invisible in the channels where decisions are now being made.

63%
of clients found their
provider online
70%
contacted more than one
firm before instructing
<12%
of UK professional firms
appear in AI recommendations

The firms winning new instructions aren't always the best practitioners. They're the ones clients can find, compare, and trust — before they ever pick up the phone.

Who We Work With

Built for professional services firms.

Clermont Growth is designed for professional firms where reputation, expertise, and trust drive client decisions — and where the quality of digital presence increasingly determines who gets the instruction. We currently work with the following sectors:

Law Firms
Mid-size practices doing family, contested probate, commercial property, and conveyancing. Performance-based partnerships with full SRA-compliant referral fee structure.
View the Law Programme
Accountancy Practices
Mid-size accounting firms looking to grow their advisory, tax planning, and corporate finance work through better digital visibility and AI search presence.
Chartered Surveyors
Surveying practices in commercial property, valuation, and building consultancy where high-value instructions are increasingly won online.
Financial Advisers
IFA and wealth management firms building authority in retirement, inheritance, and investment planning — areas where AI recommendations are growing fastest.

If your sector isn't listed, get in touch. We expand into new verticals selectively, prioritising those with high-value matters and meaningful search demand.

AI Visibility

Five signals determine whether AI recommends your firm.

When a prospective client asks ChatGPT, Perplexity, or Google Gemini to recommend a professional adviser, the AI cross-references multiple data sources before naming a firm. We've identified the five signals that determine whether your firm is cited — or skipped.

SIGNAL 01
Regulatory Verification
AI systems treat regulatory registers as ground truth. If your registered data is inconsistent with your website — different addresses, missing service areas, outdated team listings — AI deprioritises your firm.
SIGNAL 02
Review Authority
Volume, recency, and specificity of reviews across Google, industry-specific platforms, and professional directories. Reviews that mention specific service areas and outcomes carry more weight than generic praise.
SIGNAL 03
Structured Data
Schema markup tells AI systems precisely what you do, where you operate, and what credentials you hold. Without it, AI has to guess. It usually guesses wrong.
SIGNAL 04
Directory Consistency
Identical name, address, phone, and service information across every directory, Google Business Profile, and professional listing. Inconsistencies erode AI confidence in your data.
SIGNAL 05
Authoritative Content
Guides, FAQ pages, and service-area content that directly answers the questions prospective clients ask AI assistants. If your firm has published a clear, authoritative answer to a common question in your field, AI can cite you. If you haven't, it cites the firm that has.

Most professional firms have invested in traditional SEO. Almost none have built AI visibility infrastructure. The firms that build it now will own this channel before competitors understand it exists.

How It Works

Performance-based. Zero upfront cost.

We build your AI visibility and client acquisition infrastructure at no cost to your firm. We take an agreed share of fees from new instructions generated through our system. If we don't produce results, you pay nothing.

01
We audit your current visibility
We test what AI assistants say when asked to recommend a firm in your area and service areas. We analyse your Google presence, website conversion effectiveness, review profile, and competitive positioning. The audit is free and typically reveals significant gaps that are immediately actionable.
02
We build your visibility infrastructure
The five AI visibility signals, plus conversion-optimised landing pages for your key service areas and locations. Google Business Profile optimisation. Authoritative content that positions your team as the cited experts in your market. All built and maintained by us.
03
New enquiries flow through tracked channels
Every enquiry generated by our system is tracked through dedicated forms and identifiers. You know exactly which instructions came through Clermont. We report monthly with full transparency on enquiry sources, volumes, and conversion rates.
04
We optimise continuously as AI evolves
AI search changes rapidly. The signals that earn recommendations today will evolve. We stay ahead of these changes, continuously refining your visibility infrastructure so your firm remains the one AI recommends — not your competitors.
Our Commitment

Zero risk. Fully aligned.

The 90-Day Performance Guarantee

If our system has not generated a single tracked enquiry within 90 days of going live, you can walk away with no fees owed. Everything we've built — pages, content, visibility infrastructure — remains with your firm. We assume the risk because we're confident in what we deliver.

We don't charge retainers, setup fees, or monthly minimums. Our revenue comes entirely from a pre-agreed share of fees on new client instructions attributed to our system. For regulated professions, the arrangement is structured in compliance with the relevant regulator's rules on referral fees, with appropriate disclosure where required.

Get Started

See what AI says about your firm.

We'll test your firm's visibility across ChatGPT, Perplexity, and Google AI — and show you exactly what prospective clients see when they ask for a recommendation. No cost. No obligation.

Or email us directly at hello@clermontgrowth.co.uk